Sirha Arabia 2024


01 > 03 Oct. 2024

Riyadh Front Expo

Let's meet in Middle East

New Sirha Food trade exhibition in Saudi Arabia, from October 1st to 3rd 2024 at Riyadh Front Expo. Born from the desire to bring local and international food servie together, Sirha Arabia is the new meeting place in the Middle East for food, equipment, barkery and coffee professionals. It is a unique opportunity to bring Sirha Food's know how and to integrate an ecosystem gathering chefs, modern cuisine, technologies and innovations in a dedicated space, inviting exchange and openness to the cuisine of tomorrow. In line with the long-term ambitions of the Kingdom, Sirha Arabia will be hosting the national, then continental selection contests for the Bocuse d'Or and Pastry World Cup from 2025. Let's share new flavors and develop international culinary culture to become the leading Food Service and hospitality event in the Middle East.

The news of Food Service

Sirha Arabia is the new trade exhibiton of the Sirha Food ecosystem. Inspiring the world of hospitality and Food Service, to be at the forefront of influences, understand the world in movement, report to better support a market and its players, is the mission of Sirha Food. Because the world of food today can only be considered in terms of porosity, in moving territories, alive.

Sirha Arabia teaser