Exhibit
differently

Participate
Participate

Why exhibit ?

Exhibit at Sirha Arabia to be part of a new event in a fast-growing and very promising geographical area. Take advantage of the strength of Sirha Food and its community of 2 million food service professionals and food lovers.

Are you...

... a producer of food products, an equipment supplier (kitchen, bakery, foodservice outlet), a manufacturer of equipment or products for bakery-pastry-coffee, a transport professional or a training center? Come and meet professionals from the Food Service, restaurant and hospitality sectors, buyers, wholesalers and importers, chefs, decision-makers from the tourism industry (hotels, airlines and shipping companies), and end users invited to Sirha Arabia next October!
Exhibit

4 stages & 1 contest

Sirha Food Forum

A stage dedicated to discussions, where industry experts and leaders gather for three days of conferences, exploring global gastronomy trends and challenges.

Sirha Bake, the bakery & pastry stage

A booming sector in Saudi Arabia, bakery-pastry enjoys strong local demand. This new stage highlights market trends and opportunities through demonstrations & masterclasses led by chefs, pastry chefs and bakers.

Contest Arena

Sirha Arabia 2025 will host national selections of the Bocuse d’Or and Pastry World Cup. Paving the way for the new ‘Middle East’ continental selection in 2026, where at least four countries will compete.

New Comers

Exhibition of all the new products and solutions proposed by the brands on the trade show coming for the first time on the Middle East market.

Italian Area

A dedicated area for promoting Italian foodservice businesses, featuring a showcase space that highlights their expertise and facilitates trade exchanges to meet the Saudi market’s demand for authentic, high-quality products.
3 days
|
10000 sqm
|
250 exhibitors & brands
|
3 sectors
|
3 stages & 1 newcomers area
|
80 chefs & speakers
|
5400 professionals
|
3 days
|
10000 sqm
|
250 exhibitors & brands
|
3 sectors
|
3 stages & 1 newcomers area
|
80 chefs & speakers
|
5400 professionals

Discover the
2024 exhibitors

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D94

IRCA MEA TRADING LLC

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Discover the exhibitor tools

Networking

Boost your visibility and opportunities with our mobile app! Before the show, identify and connect with visitors who matter to your business. During the event, schedule targeted meetings and scan badges to capture as many leads as possible. After the show, retrieve all your contact data to keep the conversation going and turn your connections into business opportunities.
Why exhibit

E-invitation

Easily invite your prospects and clients to meet you at the trade show with our dedicated platform. Create personalized e-invitations in just a few clicks, track sends in real time, and measure the impact of your campaign. A key tool to maximize your visibility and drive qualified traffic to your stand.
Why exhibit