Welcome to our table

The exhibition

Saudi Arabia is extending its catering and hospitality within the next years to make the difference with its ability to embrace international trends while showcasing local products. As a leader in Food Service, Sirha Food - which organizes Sirha Lyon, the leading Food Service event in the world every two years in Lyon (France) - has the responsibility to embrace the catering, cuisine and Food Service actors to this development, and will lead to hosting more creative and innovative gastronomic projects. In collaboration with the Culinary Arts Commission and the support of Saudi Conventions & Exhibitions General Authority, Sirha Arabia gathers 225 exhibitors and brands from food products, equipment, bakery, pastry and coffee industries. To build a Food Service trade exhibition faithful to its market, the local exhibitors will be managed by Nard Events & Exhibitions. Thanks to its expertise and large professionals’ network, Sirha Food invites the international brands on this new booming market.
Exhibit

Discover the sectors

For its 2nd edition, Sirha Arabia returns with three key universes brought together under one roof to connect the players in food, professional equipment, and bakery-pastry-coffee. Each sector, designed as a vibrant space, blends products, expertise, trends, and innovations to create immersive experiences. This format places professionals at the heart of each universe, allowing them to explore solutions, inspiration, and connections that shape the Saudi and regional market.
All exhibitors

Kitchen equipment 

A space where manufacturers and distributors of kitchen, cooking, and catering equipment present their solutions. Hotels, restaurants, central kitchens, and institutions come to explore the equipment and innovations that meet their needs.
See the program 

Bakery-Pastry-Coffee

The gathering place for bakers, pastry chefs, and baristas. Products, equipment, ingredients — a space where professionals draw authenticity, creativity, and inspiration to keep pace with a rapidly evolving market.
See the program 

Food products 

Food brands showcase their diverse ranges — fresh, frozen, organic, premium, ethnic — to local and international buyers eager to seize new opportunities in the Saudi market.
See the program 
All exhibitors

Discover the
2024 exhibitors

Zoom on
Check out the exhibitors
D88

ISLAM COMMERCIAL (ICE)

Check out the exhibitors

Discover
the program

Experience the energy of Sirha Arabia! A dynamic program of live demos, expert talks, and culinary showcases designed to highlight the region’s excellence in gastronomy and hospitality.
The full program
The full program
3 days
|
10000 sqm
|
250 exhibitors & brands
|
3 sectors
|
3 stages & 1 newcomers area
|
80 chefs & speakers
|
5400 professionals
|
3 days
|
10000 sqm
|
250 exhibitors & brands
|
3 sectors
|
3 stages & 1 newcomers area
|
80 chefs & speakers
|
5400 professionals

Become an exhibitor
at the 2025 edition

Why exhibit?

Exhibit at Sirha Arabia to be part of a new event in a fast-growing and very promising geographical area. Take advantage of the strength of Sirha Food and its community of 2 million food service professionals and food lovers.
Why exhibit