Welcome to our table

The exhibition

Saudi Arabia is extending its catering and hospitality within the next years to make the difference with its ability to embrace international trends while showcasing local products. As a leader in Food Service, Sirha Food - which organizes Sirha Lyon, the leading Food Service event in the world every two years in Lyon (France) - has the responsibility to embrace the catering, cuisine and Food Service actors to this development, and will lead to hosting more creative and innovative gastronomic projects. In collaboration with the Culinary Arts Commission and the support of Saudi Conventions & Exhibitions General Authority, Sirha Arabia gathers 225 exhibitors and brands from food products, equipment, bakery, pastry and coffee industries. To build a Food Service trade exhibition faithful to its market, the local exhibitors will be managed by Nard Events & Exhibitions. Thanks to its expertise and large professionals’ network, Sirha Food invites the international brands on this new booming market.
> Exhibit
3 DAYS
12 SQM
225 EXHIBITORS & BRANDS
3 SECTORS
2 STAGES & 1 NEWCOMERS AREA
60 CHEFS & SPEAKERS
5400 PROFESSIONALS
3 DAYS
12 SQM
225 EXHIBITORS & BRANDS
3 SECTORS
2 STAGES & 1 NEWCOMERS AREA
60 CHEFS & SPEAKERS
5400 PROFESSIONALS
3 DAYS
12 SQM
225 EXHIBITORS & BRANDS
3 SECTORS
2 STAGES & 1 NEWCOMERS AREA
60 CHEFS & SPEAKERS
5400 PROFESSIONALS
3 DAYS
12 SQM
225 EXHIBITORS & BRANDS
3 SECTORS
2 STAGES & 1 NEWCOMERS AREA
60 CHEFS & SPEAKERS
5400 PROFESSIONALS
3 DAYS
12 SQM
225 EXHIBITORS & BRANDS
3 SECTORS
2 STAGES & 1 NEWCOMERS AREA
60 CHEFS & SPEAKERS
5400 PROFESSIONALS

Practical information

Sirha Arabia, the first  Middle East Food Service exhibition dedicated to professionals. 

SCHEDULE:
Tuesday, October 1: 2:00-9:00 pm 
Wednesday, October 2: 2:00-9:00 pm 
Thursday, October 3: 2:00-8:00 pm 

VENUE:
Riyadh Front Expo 
Riyadh, Saudi Arabia 

Because Sirha Arabia is a professional trade exhibition, for security reasons kids are not allowed.
Public access closes 30 minutes before show closing time.
Access to the exhibition is on presentation of a badge, to be generated at the ticket office or directly at the main entrance.

Partners


Main partner

Local partner

Platinium partners

VALRHONA, TOGETHER GOOD BECOMES BETTER A partner of taste artisans since 1922, and a pioneer and specialist in the world of chocolate, Valrhona defines itself today as a company whose mission statement “Together, good becomes better” conveys the strength of its commitment. Together with its employees, chefs, and cocoa producers, Valrhona creates the best in chocolate to shift the status quo towards a fairer, more sustainable cocoa industry and a creative and responsible gastronomy. Thanks to its constant engagement with this raison d'être, Valrhona is proud to have obtained the very demanding B Corporation® certification for the second time in January 2024. Choosing Valrhona means committing to a chocolate that respects both people and the planet. 
website
The USA Cheese Guild works, on behalf of American farmers and the entire cheese community, to build global awareness of the excellent Cheeses from the USA. Through education and promotions, the Guild aims to inform trade professionals as well as consumers about the craftsmanship, innovation, variety and versatility of USA cheeses. Managed by the U.S. Dairy Export Council, it is headquartered in Arlington, VA and has offices across Latin America, the Middle East and Asia. 
website

Premium partners

Moulins Viron is a 200 year-old family company, which has enhanced the tradition of Excellence and the artisan know-how. Located in Chartres (FR), Moulins Viron always searched the highest quality of wheat from a local sourcing, to address the best quality of "Additive-Free" flours to the best professionals (Pierre Hermé, Nina Métayer etc.).
website

Supporting partners

Media partners

Exhibition partners

LOWE
Kitchen equipment supplier for Sirha Arabia exhibitors
Contact: info@lowerental.com - +966 500 97 4422
website

The Saudi fast-growing market

The Saudi food and beverage (F&B) market, valued at $45 billion, is the largest and most attractive in the Middle East. By 2020, the total value of food imports will reach $35 billion. The size of the food service market in Saudi Arabia ($14.16 billion in 2022) is expected to reach $34.04 billion by 2030, registering a CAGR of 11.37% over the forecast period. Saudi Arabia, shifting towards a more diversified, non-hydrocarbon-based economy as part of its Vision 2030 Plan, plans to invest $20 billion in the food industry by 2035, with an emphasis on the travel, tourism, hospitality, retail and banking sectors. The Kingdom has the objective to attract 150 million tourists by the end of the decade, in line with the objectives of Vision 2030 Plan (+50%), and 55 million international tourists a year by 2030, thanks in particular to the creation of a $400 billion hotel investment fund. To accommodate these tourists, 310,000 hotel rooms are expected to be built over the next few years, along with an increasing number of food and beverage outlets.
  • 2,25 million sqm
  • 32 million (including 13.5 million foreigners)
  • 100 million visits to the country: 45 million domestic visits and 55 million international visits
  • +8,7% in 2022GDP in excess of $1,000 billion
  • Health, good nutrition, well-being, quality products