Feras is a Saudi consultant specializing in tourism, hospitality, and cultural strategy. With experience across Europe, North America, Southeast Asia, and the Middle East, he brings a global perspective to Saudi Arabia’s evolving tourism landscape.
Educated at Les Roches in Switzerland, Feras has contributed to national initiatives that explore how hospitality can reflect cultural identity—not just meet global standards. His focus lies in shaping immersive, hybrid experiences that resonate with both international visitors and local communities.
Feras believes the future of Saudi hospitality lies in telling stories only this land can tell—grounded in heritage, designed for the world.
