Amer Maraqa is the founder and CEO of Cookler, a French culinary platform empowering over 13,000 chefs across the Gulf through education, AI tools, and digital media. Under his leadership, Cookler is evolving into a chef-powered content ecosystem—where chefs learn, document structured recipes, create branded content, and monetize their culinary identity. Amer believes the future of Saudi restaurants will be shaped not by square footage or inventory—but by chefs who produce content and data as much as they produce food. At Sirha Arabia, he shares how restaurants are evolving into media and data companies—giving rise to new business models such as brand collaborations, product placements, live kitchen streams, and cooking classes.
