Exhibitors

HOW ARE YOU

D55

HOW ARE YOU

“HOW ARE YOU?” LAUNCHES SIMULTANEOUSLY IN SAUDI ARABIA AND NYC: BEAUTY FOOD WITH KOREAN PLANT-BASED COLLAGEN GELATO AND SORBET CRAFTED BY ITALIAN GELATO MAESTRO DEBUTS AT SIRHA ARABIA AND IN NEW YORK CITY The beauty food revolution takes center stage on two continents as “How are you?” simultaneous launch in Saudi Arabia and New York City. The brand introduces an innovative range of handcrafted gelato and sorbet infused with premium vegetal collagen sourced from Korea, blending Italian tradition, Korean wellness, and modern culinary artistry. The debut in Saudi Arabia is marked by a showcase at SIRHA Arabia, the region’s premier trade show for food service and hospitality, while the New York City launch brings this unique concept to one of the world’s most dynamic culinary capitals. “How are you?” is founded on the belief that beauty begins from within. The brand’s menu features gelato and sorbet designed to support skin health and overall well-being, each batch meticulously crafted by an Italian Gelato Maestro. By combining time-honored gelato-making techniques with advanced, plant-based ingredients—including Korean vegetal collagen and high-quality, globally sourced components— “How are you?” delivers a unique culinary experience for health-conscious consumers in both the Gulf region and the United States. “At ‘How are you?’ , the mission is to inspire moments of joy and self-care through food,” said Shine Shein, Founder of “How are you?” . “We are thrilled to introduce our beauty food concept at SIRHA Arabia and in New York City, sharing the artistry of Italian gelato, the benefits of Korean plant-based collagen, and the richness of high-quality ingredients with new audiences in both regions.

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